Performance Place - Store Update
UX Design, Visual Design
Performance Place is a website run by chiropractor and physical therapist Sebastian Gonzales who specializes in helping clients with sports-related injuries. One of Performance Place’s sources of revenue is selling rehabilitation guides to individuals and workshop program guides to clinicians who want to use Sebastians methods to assist their clients.
The previous store page was a flat hierarchy, composing of multiple kinds of products aimed at two different customers. I was tasked to address the hierarchy issue as well as help focus the user on products that were more relevant for them.
The previous store page was a flat hierarchy, composing of multiple kinds of products aimed at two different customers. I was tasked to address the hierarchy issue as well as help focus the user on products that were more relevant for them.
About
Hello! I'm Tom. I've been a professional designer for just about 10 years now and have always felt an affinity for problem solving. I believe designing thoughtful solutions begins with a deep understanding of three things: the problem, the user or audience and desired outcome.
When I'm not working I enjoy moonlighting as a photographer, camping, playing video games and occasionally making noises on my guitar.
When I'm not working I enjoy moonlighting as a photographer, camping, playing video games and occasionally making noises on my guitar.
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